I wanted to post an update on my progress with the Weebly for Hosts Reseller program. Nick Dellis describes what we are doing as a "start-up within a start-up". I could not agree more. It has been an amazing experience launching a Reseller program from the ground up. Q1 was all about the "launch". At WHD Global (Germany) we accomplished this goal with the official announcement of the program and onboarding of Resellers.
So, how do you maintain momentum post the launch?
This is where the real work comes in. I wanted to share several things I am doing to keep momentum in the Channel and take our Program to the next level.
1. Follow Up!!!!!
In the month of April, myself and the team followed up on 1,000 leads collected from WHD Germany. This is not an exaggeration. We collected 1,000 leads and made sure we responded to every single one. In addition, I posted details of the conference to this personal blog and the Weebly.com blog. I am *huge* believer in follow-up. There is the natural follow-up of emailing/calling customers you have met at the conference. But I want us to go beyond this. Thus we focused on the following in April:
- Detailed blog posts outlining our experience at the conference and what we learned. Distribution of these posts across twitter, FB, and LinkedIn.
- We did a video interview with the WHIR and also distributed this video to customers + posted on Weebly.com and gave it social media love.
- Invested in key customer visits. Most shows are quick hits. You cannot go deep in these meetings (not enough time). Thus we made it a priority to visit key customers interested in the service and deliver a full presentation of Weebly.
- Took what we learned from customers and either a) updated the API, b) scheduled new drops c) made adjustments to our documentation/site. We then emailed these customers back directly informing them that we made changes based on their feedback.
2. Don't stop -- keep running!
WHD Germany was Step One. To keep the momentum going we want to ensure we continue to sponsor and attend the upcoming key conferences this quarter. Thus we are attending the Odin Summit next week. Then we are going BIG at WHD USA and exhibiting at IRCE. As I have stated in earlier posts, I am a big believer in these shows. But the key is you need to have a plan. We take exhibiting very seriously and we definitely have a plan. This is key to driving ROI. The other key component of the conferences is "speaking". I love public speaking and I will take every opportunity to speak about what we are doing with Weebly Cloud for Hosts. So, at WHD USA we will be delivering another keynote. We learned alot from our first keynote in March and we will be updating our upcoming keynote as a result -- the major focus of our keynote will be "Mobile" and the impact it is having on the web site creator space (Wed @ 10:30am, WHD USA, join us!).
I am also continuing to write posts for the Weebly.com blog. Next one will be posted next week while I am at the Odin conference.
3. Keep Customers First
The one thing that is constant about launching this Reseller channel is it is hectic. The team is super busy. I love being busy and working in hectic environments. However, it easy to lose focus in these type of situations. For me, the customer is always first. They are my priority each day over everything else (conference planning, meetings, etc). I personally believe it is very important in the early stages of this launch that we keep the customer top of mind. I am working to deliver on that goal in three ways:
1. Same day response. If a customer needs help and has questions on Weebly, my goal is to respond to them that day.
2. Every day we need to be improving the onboarding process for new customers. We want a seamless process that easily allows customers to learn about Weebly, enroll in the reseller program, and eventually go live. We have a great team supporting this process and they share this goal. Since March, we have made several improvements to the process that are showing results now. We need to keep this a priority and continue to view this work as a "customer first initiative". Closely related to this, is ensuring the tools are working as designed for existing Resellers. If not, we collect feedback and make changes.
3. Constant Iteration on Integration Tools. The main way Resellers work with Weebly is via API, CPanel, and soon to be WHMCS. Since Q1, we have received feedback on our Cpanel module and our API. I treat this feedback as a high priority. It is a simple philosophy. If you cannot leverage our tools, then you cannot effectively sell Weebly. As a result, this feedback is critical. When we launch WHMCS at the end of May, we will have the same approach - welcoming feedback and ensuring fixes get in the queue for the next production drop.
To date, we have 50+ Resellers enrolled in our program. Namecheap just launched their App Store and we are very thrilled to be a part of it. I look forward to working with more partners this quarter. It has been a super-busy year, but it has been 100% educational and exciting.
Look forward to seeing everyone at the next industry conference!